Building a big business comes with big challenges:
Growth
How do we get more customers, consistently?
Churn
And how do we hold on to the ones we have?
Focus
Launch? Improve? Market? Hire?
Impact
How do we make sure we don't lose sight of our vision?
Culture
How do we keep a team aligned, challenged, and thriving?
The solution is community.
Turning customers into a thriving brand community is the competitive strategy of world-class brands.
"Working with Wondry gave me the confidence to move forward with the daunting task of how to approach building a community from the ground up."
-Abhi G, Fangoria
Why do billion dollar companies like Strava and HubSpot prioritize community?
Because when you create a digital space for your customers to hang out, you get:
Higher Retention
People come for the product, stay for the community, reducing churn rates and ensuring long-term customer loyalty and revenue stability.
Instant Feedback
No more guesses. With real-time feedback loops, you're able to iterate and innovate with precision, ensuring your business evolves in lock step with their needs.
A Cultural Army
There is great power in bringing people together. For mission-forward companies, community will take your impact further faster.
New Revenue
A direct line to your customers means you'll be first to hear exactly what they want, turning your community into a profit center.
The problem:
95% of communities fail.
While communities are a wildly effective strategy, most fail.
They launch for the wrong reasons, measure the wrong things, and ultimately throw the equivalent of a bad party that no one will remember.
If you’re not converting customers into invested community members, you’re leaving revenue and impact on the table.
And you need to do it with a clear, data-informed strategy.
Join the 5%
Your community will not fail.
Well, not if you work with us.
Our unique methodology is the result of decades of community experience including the facilitation of Google Venture Design Sprints.
This means we work collaborative, quickly, and creatively, seamlessly blending strategy with a deep understanding of human behavior.
You could spend years figuring out how to build it.
Or, you can do it with us in a matter of weeks.
Get Started
We get it.
Hi. I’m April. I've built community strategy for:
- HubSpot
- Burt's Bees
- Candor
...and tons more. I love that community is both good for people and good for business.
With over 40 years of collective community experience, our team has a deep understanding of both the psychology and strategy behind brand communities.
We work across multiple industries, prioritizing brands who are mission-driven and motivated by cultural change for good. We don't care about the size of your company, only the size of your vision.
Work with us:
Other Options:
Join our Community
Join a private, vetted group of leaders working together to build their community.
Get CommunityOS
A pithy, actionable course covering all of the community fundamentals in just over two hours.
Good to know
👉🏼 We take a custom approach to each client, working with businesses at all stages of community-building.
👉🏼 We're big fans of clear milestones and efficient timelines. All work is tracked in your custom hub.
👉🏼 We take on a max of three clients per quarter.
Specializing in:
Alignment
We'll align the team and make sure we're working toward the right goals.
Strategy
Documented, clear outcomes and the steps it takes to get there.
Communications
We'll help you craft the messaging and timeline to convert customers to members.
Launch
Including the launch day agenda, onboarding, and live support
Programming
We'll build a plan for engagement your community will love.
Training
If desired, we'll help you source and train a community manager.
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