From acquisition to retention, building and scaling a subscription product comes with big challenges:
High Churn Rates
Customers come and go, leaving you grappling with the constant battle of churn, draining resources and eroding revenue streams.
With ambiguous feedback channels, you're left guessing about customer preferences and priorities, leaving critical decisions to chance.
How do you acquire new customers and optimize our pricing strategy? Where should you invest in new initiatives and product ideas?
The solution is community.
Turning customers into a thriving brand community is the competitive strategy of world-class brands.
"Working with Wondry gave me the confidence to move forward with the daunting task of how to approach building a community from the ground up.
Working with someone that had been there and done it, been in the trenches, provided the information and tactics we need to launch succesfully."
Why do companies like Stitchfix and HubSpot prioritize community?
People come for the product, stay for the community, reducing churn rates and ensuring long-term customer loyalty and revenue stability.
No more guesses. With real-time feedback loops, you're able to iterate and innovate with precision, ensuring your product evolves in line with user needs.
Communities harness the collective wisdom of all members, alleviating the burden on your support channels and fostering a culture of self-help
A direct line to your customers means you'll be first to hear exactly what they want, turning your community into a profit center.
90% of communities fail.
While communities are a wildly effective retetion strategy, most fail.
They launch for the wrong reasons, measure the wrong things, and ultimately throw the equivalent of a bad party that no one will remember.
If you’re not converting customers into invested community members, you’re leaving revenue on the table.
And you need to do it with a clear, data-informed strategy.
Your community will not fail.
Well, not if you work with us.
Our methodology is a simple, three-step approach:
1. Align: We start by making sure stakeholders are fully aligned on outcomes.
2. Build: We then build a data-informed, strategic plan, including launch day programming and support.
3. Measure: Finally, we make sure we're measuring the right things, tying all strategies back to business outcomes, and creating an evergreen, operational playbook.
You could spend years figuring out how to build it.
Or, you can do it with us in a matter of weeks.Get Started
We get it.
Hi. I’m April. I launched Wondry after building community strategy for companies like:
I understand the struggle of subscription-based models.
With over 40 years of collective community experience, our team has a deep understanding of both the psychology and strategy behind brand communities.
We've chosen to limit our capacity to three clients a month so that we can give our clients the highest quality support.
Wanna be one?
How we work
We create actionable, strategic plans and support you through every step of converting your customers into a community, guided by clear milestones and efficient timelines.
Most community launches happen within 90 days.
- We accept three clients per month, and usually have a waitlist.
- We do not require a contract. Happiness > obligation.
We'll start with an easy, 30-minute chat to learn about your company and goals.
We'll choose a launch date and KPIs, then it's time to get to work.
We'll custom-build a plan for launch, engagement, and beyond.
Not ready to go all in? We can help in other ways.
We'll align the team and make sure we're working toward the right goals.
Documented, clear outcomes and the steps it takes to get there.
We'll help you craft the messaging and timeline to convert customers to members.
Including the launch day agenda, onboarding, and live support
We'll build a plan for engagement your community will love.
If desired, we'll help you source and train a community manager.
Building those community chops?
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