Why Community?
There are three types of relationships you can have with your customers:
One to One
Great for depth, terrible for scale.
One to Many
Great for scale, limited depth
Many to Many
Where depth meets scale.
Companies like Notion, Salesforce, and Pelaton know:
- 88% of companies see new streams of revenue as a result of building community
- Communities are an essential profit center, driving retention up and customer acquisition costs down
- A community keeps you close to the pulse of what members want and need, greatly shortening the feedback loop
Who are we?
We are community designers with over 40 years of collective experience building high-impact communities. We believe that community is both life-changing and revenue-changing
We love serving companies with strong missions by giving them the tools and strategy needed to build a corner of the world just for their people.
Why do we care so much? Press play and find out.
-April MacLean, Founder
Your Playbook
We break your community playbook into six building blocks, designed as a handoff to your community manager:
All completed within a 30-day sprint.
Work with us if:
You want to launch a community but need help with strategy and execution.
You already have a community but are struggling to get traction and engagement
We work by
Application Only
Because we use dedicated staffing for each client and set clear, ambitious KPIs for each plan, we don’t say yes to everyone. We do our homework to ensure that every partnership we enter into is the just-right fit for our agency — and for your brand.
Who's it for?
The Roadmap option was created for brands who see the high-value in community building but don't have time to learn, research, and develop a plan.
Our team takes on the bulk of the work. You tell us the why, we'll build the how. For companies looking for a more turnkey approach, we offer plan execution and community management as well.
The smartest companies recognize that community is the future of competitive advantage, so we make the process fast, thorough, and seamless.
Why now?
As the industry evolves, the data is becoming more clear: companies who launch their communities see:
- Higher customer lifetime value
- Increased retention
- New product/ feature launches as a result of community feedback
- Greater word-of-mouth referrals
