All business comes with big challenges:
Churn
Customers come and go, leaving you grappling with the constant battle of churn, draining resources and eroding revenue streams.
Muddled Feedback
With ambiguous feedback channels, you're left guessing about customer preferences and priorities, leaving critical decisions to chance.
Traction
How do you acquire new customers and optimize our pricing strategy? Where should you invest in new initiatives and product ideas?
The solution is community.
Turning customers into a thriving brand community is the competitive strategy of world-class brands.
"Working with Wondry gave me the confidence to move forward with the daunting task of how to approach building a community from the ground up.
Working with someone that had been there and done it, been in the trenches, provided the information and tactics we need to launch succesfully."
-Abhi
Why do companies like Strava and HubSpot prioritize community?
Higher Retention
People come for the product, stay for the community, reducing churn rates and ensuring long-term customer loyalty and revenue stability.
Feedback Loops
No more guesses. With real-time feedback loops, you're able to iterate and innovate with precision, ensuring your evolves evolves in lock step with their needs.
Reduced Support
Communities harness the collective wisdom of all members, alleviating the burden on your support channels and creating a culture of self-help.
Critical Insights:
A direct line to your customers means you'll be first to hear exactly what they want, turning your community into a profit center.
And most critically, because you can't make real change without it.
The problem:
90% of communities fail.
While communities are a wildly effective retetion strategy, most fail.
They launch for the wrong reasons, measure the wrong things, and ultimately throw the equivalent of a bad party that no one will remember.
If you’re not converting customers into invested community members, you’re leaving revenue and impact on the table.
And you need to do it with a clear, data-informed strategy.
Your community will not fail.
Well, not if you work with us.
Our methodology is a simple, three-step approach:
1. Align: We start by working with your team to make sure there is total alignment on goals and outcomes.
2. Build: We then build a data-informed, strategic plan, custom to your mission and values.
3. Measure: Finally, we make sure we're measuring the right things, tying all strategies back to business outcomes, and creating an evergreen, operational playbook.
You could spend years figuring out how to build it.
Or, you can do it with us in a matter of weeks.
Get StartedWe get it.
Hi. I’m April. I launched Wondry after building community strategy for companies like:
- HubSpot
- Burt's Bees
- Candor
And as an all-star mentor for Techstars, I understand the struggle of startups.
With over 40 years of collective community experience, our team has a deep understanding of both the psychology and strategy behind brand communities.
We work across multiple industries, prioritizing brands who are mission-driven and motivated by cultural change for good.
How we work
👉🏼 We start with a free consult. No pitching, no sales. Just an open, honest, and useful conversation on how community can work for your business.
👉🏼 We take a custom approach to each client, working with businesses at all stages of community-building.
👉🏼 We create actionable, strategic plans and support you through every step of converting your customers into a community.
Work is guided by clear milestones and efficient timelines.
Get Started:
If you're looking for full strategic support:
Call
We'll start with an easy, 30-minute chat to learn about your company and goals.
Meet
We then meet with your team and align on KPIs and outcomes.
Build
We'll custom-build a plan for launch, engagement, and beyond.
We can also help in other ways.
What's included?
Alignment
We'll align the team and make sure we're working toward the right goals.
Strategy
Documented, clear outcomes and the steps it takes to get there.
Communications
We'll help you craft the messaging and timeline to convert customers to members.
Launch
Including the launch day agenda, onboarding, and live support
Programming
We'll build a plan for engagement your community will love.
Training
If desired, we'll help you source and train a community manager.
Building those community chops?
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