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Every time people come together, it should be worth their time and energy.

Hi, I'm April, the face behind Wondry

I specialize in helping subscription-based media companies build community ecosystems that drive retention, increase lifetime value, and turn readers into loyal advocates.

Entering foster care at 14, I navigated over 13 schools and 22 homes. By 17, I sought and achieved emancipation. Without transitional services, my young child and I faced homelessness—living in a car while I worked to build a foundation.

These experiences solidified my belief in the power of connection: how we gather—and how we’re held—can unlock massive potential. When we create spaces where people feel seen, valued, and engaged, the impact lasts far beyond the content itself.

Embracing entrepreneurship early on, I’ve collaborated with organizations like Sony Music, HubSpot, and Late Checkout—honing my expertise in building community ecosystems that turn audiences into loyal, engaged members.

I’m also a choreographer and creative director, which gives me a unique lens on rhythm, flow, and the emotional architecture of experience—skills I now apply to designing communities that actually stick.

At Wondry, I help media companies:

  • Build the Strategy: Develop a clear roadmap to move from passive readership to active member engagement.

  • Design the Offering: Shape programming, platforms, and pathways that support retention and deepen brand connection.

  • Launch the Community: Set the foundation for sustainable growth through intentional activations and smart onboarding.

Pictured: Roo, Wondry CEO

Hi, I'm April, founder of Wondry.

 

I've built community strategy for some great names-- both big and small.

I love that community is both good for people and good for business.

With over 20 years of experience, I have a deep understanding of both the psychology and strategy behind brand loyalty and I'm drawn to folks who are motivated by change for good.  

 

I'm also a foster kid. I moved through over 22 homes before emancipating to live in my car.

I share this because decades later, it is fundamental to everything I do.

Those years of feeling lost, untethered, and small became a compass for me.

Community is the common core in all my work.

I spend most of my days hanging out with Roo (part doodle, part therapist) and dreaming up new, creative ways to bring people together

My Approach

 

The way media companies think about community is broken. I fix it.
Most subscribers churn. Most communities fizzle. And most content companies are stuck thinking more content is the answer.
It’s not a content problem—it’s a connection problem.
I help subscription-based media brands build community strategies that are designed—not bolted on. That means shaping spaces for participation, loyalty, and belonging from the start.
I bring a unique mix of experience: choreography, brand storytelling, and years spent leading community for high-growth companies. My work is about crafting the right rhythm, structure, and emotional arc so your audience doesn’t just stick around—they lean in.
Because when you design for loyalty, people don’t just renew.

They identify. They engage. They stay.

 

Need more proof? Hop on a call for exclusive case studies (Don't worry-- I'm just about the most non-salesy gal you'll meet)

Let's talk

Candor

We're kind, but direct. We believe truth is generous.

How this translates to our work:

  • We don't do "sales" calls. No pushiness, no ploys.
  • If it'll get you to your goals, we'll tell you about it.
  • If it'll keep you from reaching your goals, we'll tell you.

Transparency

We don't get why companies hide their prices and processes...so we don't.

How this translates to our work:

  • We list all of our prices on our website.
  • We only take on two high touch engagements at a time
  • We don't do contracts. 

Diligence

We're committed to high standards and uncovering every opportunity for delight.

How this translates to our work:

  • All touch points are considered
  • Every tactic is tested before implemented or taught
  • Our approach is empathetic and "human-centric".