What Does Providing Great Customer Service (actually) Mean?
If you've ever been trapped in a customer service phone tree, passed between departments like a corporate hot potato, or received an obviously canned response to a genuine problem, you know there's a Grand Canyon-sized gap between how com...
Contact Points: The Secret Sauce of Marketing
Contact points (aka touchpoints) are the secret ingredient that can make or break your brand. These are the various moments when a customer interacts with your brand, from the first time they stumble upon your witty social media post to the post-purchas...
Contact Points Marketing: Cutting Through the Crap
People are drowning in a sea of never-ending content, so how the hell is a brand supposed to make a dent? The secret sauce is understanding and leveraging contact points marketing. By recognizing every potential touchpoint with customers, brands ca...
The Customer Experience Hall of Fame: 10 Brands That Get It Right
Once upon a time, "product-led" was the chosen strategy of solid comanies. Not anymore. Having a decent product isn't enough to cut it anymore. If you want to stand out from the sea of mediocrity, you've got to deliver a customer ...
Customer Experience and Its Many Names: A Fluff-Free Guide
Everyone and their mother is talking about "customer experience." It's become the buzzword du jour, thrown around in boardrooms and marketing meetings like confetti. But what the hell does it actually mean? And why should you care? Buckl...
The Customer Success Journey: A No-Bullsh*t Guide
The "customer success journey" has become a popular buzz phrase, but don't let that fool you—it's not just a trendy concept. It's a crucial part of building real, lasting relationships with your customers. In this article, we'll cut through the fluf...
I want to show you how to launch a community, step by step, in real time.
In past issues, I've talked about key decisions before a launch, what to prioritize as you scale, and why some efforts get zero engagement.
But every decision is contextual, and as we know, there is no one-size-fits-all c...
Tired of the market saturation scare? Let's cut through the noise. It's a myth that's been overly hyped up, blocking too many from chasing their entrepreneurial visions. In this read, we're busting the market saturation myth wide open and shining a light on the boundless opportunities awaiting in...
Every day you navigate through endless emails, virtual meetings, and collaboration tools, struggling to maintain productivity and cohesion.
Without effective management strategies, the challenges of remote work can escalate, leading to decreased morale and disengagement among team members. But w...
Ever wake up in a cold sweat after screaming "CAC" in your sleep?
Just me?
Every SaaS company goes through a season where each day feels like an uphill battle, with no end in sight.
Often, we get so caught up in complexities that we forget some simple truths (and even simpler fixes).
Instead of...
Building strong connections is an essential aspect of human interaction. Whether it's connecting with like-minded individuals, professionals in your field, or niche communities, the online world offers a multitude of opportunities. In this article, we will explore the top online community platfor...
Nike's Run Club has emerged as a powerful community strategy that has greatly influenced the brand's success. By understanding the concept of Nike's Run Club, its origin, unique features, and the power of community in brand strategy, we can explore how it has impacted Nike's image and what the f...
